X17 Schedule - check back for 2018 updates!
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Xperience 2017 is filled with opportunities to grow your skills in leadership, marketing, membership, technology and more. This year's program includes 20+ hours of CAE accredited sessions that count towards your certification. To view the tracks and sessions currently available, please continue scrolling; or click here to view full speaker line-up.

Track Descriptions

Building YM Tech for Success

The way your members connect, learn, purchase and share is changing at a rapid pace. They expect instant value and personalization across every device. Is your digital brand ready? Join us for key YM training workshops and roadmap sessions that will help you take your YM AMS, LMS and career center into the next generation of member engagement. It's out with the old and in with the new as our technology experts help you build your YM tech for success.





Xecutive Next

Designed for C-level suite executives, including CEOs, EDs, CFOs, CIOs and CLOs, ready to take the next step for their organization. These cutting-edge tracks provide relevant topics and information that empowers you to put into action upon returning to the office. Topics will include: creative and agile leadership, how to future proof your association, developing a data-driven association, and how to keep your data secure. You will hear from other leaders on lessons learned and how they overcame them.



Business Xcellence + Innovation

Leadership, culture, service, brand and innovation. Every successful business excels at harnessing these core pillars, but they can also work wonders for your association. Throughout these sessions, you will master the five pillars of successful business practices as specifically applied to associations and their unique needs. Learn new trends in staff training, the best strategy to get buy-in from your board, new revenue models, and more. Together, these lessons will forge an enduring bond between inspired leaders, motivated staff, satisfied members to grow your organization.

Marketing + Membership

Are your recruitment and retention numbers down? Are you struggling to find new revenue sources that don't burden your members? Do members no longer see value in membership? Then you do not want to miss these sessions on Marketing + Membership Strategies! We will explore innovative strategies that disrupt the membership model, provide new ideas on membership value propositions, and give your organization a new competitive edge that drive your revenue goals forward.




Flashpoint Sessions

During these fast-paced, fun-filled 30-minute sessions, you will uncover how to generate millions of members in a flash with advice from peers, test out the latest tech gadgets and software, and get new, rapid-fire inspiration on your next marketing campaign.












Click the course topic to view the full description. Check back often as descriptions are being added daily.

Sunday, April 23

Registration Open
Fire + Ice Welcome Reception

Welcome to Orlando, Florida! Join us by the pool for our welcome reception sponsored by Bluepay. Enjoy some delicious BBQ and get to know your fellow attendees.

Monday, April 24

Registration Open
Breakfast
Welcome to Xperience 2017 with JP Guilbault, President + CEO of YourMembership

Associations, non-profits and constituent-based organizations worldwide face ongoing pressures to deliver a robust member experience as they strive to grow. Technology plays an important role in their success, touching every facet of our lives and influences our expectations of the interactions we have with others at home and at work.

Join JP Guilbault, CEO of YourMembership, as he shares fresh insights gathered from hundreds of interactions with associations, their leaders and technology solutions during the past year. You will be introduced to many amazing and creative examples of the technological strategies and approaches our clients have deployed to deliver on their mission and achieve outstanding results. JP will also highlight several significant advancements YM has planned for the coming year and review the most notable achievements during the past year.

Break
YM Center Open
Breakout Tracks
Pre-Booked Support Consultations
Lunch
Breakout Tracks
Break
Breakout Tracks
Break
CEOs Unplugged with ASAE President + CEO John H. Graham and Make-A-Wish® President + CEO David Williams

Join us for an enlightening discussion with American Society of Association Executives (ASAE) President & CEO John H. Graham, IV, FASAE, CAE and Make-A-Wish® President and CEO David Williams, as they reveal insights into:

  • Leading board & chapter governance
  • Establishing a mission-based strategy and building volunteerism
  • Driving brand awareness & public relations

During this café-style general session, Mr. Graham will share insights from the association industry and how the collective efforts of member-based organizations and foundations worldwide make an impact on the world economy. Mr. Williams shares his journey of becoming CEO to the world’s largest wish-granting organization, and how creating change through cause-based organizations has fueled passion in the employees and volunteers at Make-A-Wish. Attendees will be invited to participate in a live Q&A with Mr. Graham and Mr. Williams, then break for a Networking Hour.

Networking Event: Mingle & enjoy drinks with our wonderful sponsors
Open Night: Xplore Orlando on your own

Tuesday, April 25

Registration Open
Breakfast
Magical Thinking + Marketing: A timeless recipe for magic that every association should be using.
Russ Klein, CEO, American Marketing Association

Could positivity and magic be the missing ingredients of your marketing mix? Together, suspend your disbelief, unlock the bolt on positivity, and enter into a world of magic…better known as marketing. Russ Klein will give his take on key structural changes to the marketing landscape capped off by his heartfelt belief in the power of positivity and magical thinking that can lead to actionable insights for associations.

Russ’s presentation will be followed by a live Q&A, where you’re invited to challenge his views on the 4 P’s -- price, product, promotion and place -- and some provocative ways to begin thinking differently about your members’ journey.

Pre-Booked Support Consultations
Break
YM Center Open
Breakout Tracks
Lunch
Breakout Tracks
Break
Breakout Tracks
Break
The Future of Association Technology: A Live Panel Discussion

Getting ahead and staying ahead in a technology-driven world is a challenge for everyone. Get a jumpstart by joining distinguished association industry and technology leaders for a lively exchange about millennial engagement, mobile technologies and online learning; simplifying the user experience through integrations, APIs and SSO; strategies for dealing with data integrity and cleanliness; and innovative technologies for events and other association services.

Panelists Include:

  • Liz Peuster, Director of Membership, National Wood Flooring Association
  • Tristin Hightower, Director of Operations, International Game Developers Association
  • JP Guilbault, President & CEO, YourMembership
  • Dan Gaertner, Chief Product Officer, YourMembership
  • Tamer Ali, SVP & GM Learning Division, YourMembership

Meet us at Platform 9 3/4 where we will depart for The Wizarding World of Harry Potter.
YourMembership Celebration at The Wizarding World of Harry Potter

Wednesday, April 26

Registration Open
Breakfast
Culture That Rocks: How To Amp Up Or Revolutionize Your Culture
Jim Knight, former Senior Director of Training & Development at Hard Rock International

Using the visceral backdrop of several well-known brands, including Hard Rock International, Jim discusses key strategies to transform any organization’s culture. In his signature Rock ‘n Roll style, he delivers insight on every element of organizational culture, including: a Clear-Cut Definition Of Culture (finally!), Heritage Vs. Culture, Brand Ambassadors, Employee Engagement, and How To Hire (and retain) Leadership Rock Stars. If you’re open to disruptive change within your organization, don’t miss the opportunity to hear what all the noise is about.

Pre-Booked Support Consultations
Break
YM Center Open
Breakout Tracks
Xperience17 Closing Ceremony

Join us as we announce this year's mobile app game winners and wrap another great year at Xperience.

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