Event Information + Pricing

What is Xperience 2017?

YourMembership's Xperience 2017 Conference is designed to empower association leadership and staff to build strong, sustainable associations and lifetime members. We invite you to participate in our variety of sessions that inspire and educate, while building new connections and renewing existing ones.

With three days of interactive sessions, functional workshops and industry education, Xperience 2017 is specifically designed to deliver valuable insights and skills to your association staff and volunteers. Attendees will be exposed to the latest strategies, concepts and technologies to better engage members, increase revenue and grow your organization.



Who should attend?

Xperience 2017 is a must-attend event for all member-based organizations. This conference is appropriate for association executives and staff who are responsible for planning, designing and executing strategies and programs that grow your membership, your revenue and your organization. This includes:

  • Executive Staff + Leadership
  • Educational Staff
  • Membership Staff
  • Marketing + Event Staff
  • Career Center Staff
  • IT/Web Staff



Five distinct tracks + more!

This year's program includes 20+ hours of CAE accredited sessions that count towards your certification.

  • Xecutive Next – Leadership topics designed for the C-level suite.
  • Business Xcellence + Innovation – Ground-breaking concepts to strengthen leaders throughout the organization.
  • Membership + Marketing – Sessions to build up membership value propositions and member engagement.
  • Building YM Tech for Success – Workshops that explore technologies to help your team work smarter, not harder.
  • Flashpoints – Fast-paced, fun-filled inspirational sessions offering a glimpse into novel ideas and tech concepts.
  • 1-on-1 Consultation Meetings
  • Product Roadmap Sessions + Focus Groups
  • Networking Opportunities



Speaker Highlights

"CEOs Unplugged" with ASAE President + CEO John H. Graham and Make-A-Wish® President + CEO David Williams

Join us for an enlightening discussion with American Society of Association Executives (ASAE) President & CEO John H. Graham, IV, FASAE, CAE and Make-A-Wish® President and CEO David Williams, as they reveal insights into:

  • Leading board & chapter governance
  • Establishing a mission-based strategy and building volunteerism
  • Driving brand awareness & public relations

During this café-style general session, Mr. Graham will share insights from the association industry and how the collective efforts of member-based organizations and foundations worldwide make an impact on the world economy. Mr. Williams shares his journey of becoming CEO to the world’s largest wish-granting organization, and how creating change through cause-based organizations has fueled passion in the employees and volunteers at Make-A-Wish. Attendees will be invited to participate in a live Q&A with Mr. Graham and Mr. Williams, then break for a Networking Hour.


Magical Thinking + Marketing: A timeless recipe for magic that every association should be using
Russ Klein, CEO, American Marketing Association

Could positivity and magic be the missing ingredients of your marketing mix? Together, suspend your disbelief, unlock the bolt on positivity, and enter into a world of magic…better known as marketing. Russ Klein will give his take on key structural changes to the marketing landscape capped off by his heartfelt belief in the power of positivity and magical thinking that can lead to actionable insights for associations.

Russ’s presentation will be followed by a live Q&A, where you’re invited to challenge his views on the 4 P’s -- price, product, promotion and place -- and some provocative ways to begin thinking differently about your members’ journey.


Culture That Rocks: How To Amp Up Or Revolutionize A Company's Culture
Jim Knight, Hard Rock International

Using the visceral backdrop of several well-known brands, including Hard Rock International, Jim discusses key strategies to transform any organization’s culture. In his signature Rock ‘n Roll style, he delivers insight on every element of organizational culture, including: a Clear-Cut Definition Of Culture (finally!), Heritage Vs. Culture, Brand Ambassadors, Employee Engagement, and How To Hire (and retain) Leadership Rock Stars. If you’re open to disruptive change within your organization, don’t miss the opportunity to hear what all the noise is about.


View full speaker line-up


Here’s an approximate breakdown of Xperience 2017 costs:


Hotel Rate @ $249/night ++tax/fees (3 nights) $750
Single Attendee Conference Registration (breakfast & lunch included in registration fee) $899
Group Rate Conference Registration (breakfast & lunch included in registration fee) $770 (each group member)

Registration and Cancellation Policy

All registrations are reviewed and approved by YourMembership. If your registration is deemed inappropriate, such as registrations submitted by competitors or competitor’s partners, we will cancel your registration and issue you a full refund.

New! Conference Registration Insurance now available through Allianz.

For an additional small fee, you can get your conference registration fee reimbursed up to 100% if you are unable to attend this conference for a variety of cancellation reasons, including unexpected injury, illness, inclement weather, traffic accidents and much more. Please note, this insurance will not reimburse you if you change your mind or are too busy to attend.

The Xperience 2017 Conference Fee is fully refundable by YourMembership only if you cancel by 11:59pm EST on February 28, 2017. Any cancellation after this deadline will not result in a refund by YourMembership. Xperience conference fees are transferable to attendees within the same company as long as the form of payment does not change. A new name and new contact information will be modified within the existing registration. Request for refunds should be directed to YourMembership at xperience@yourmembership.com.

If you have purchased Allianz insurance for Xperience and would like to request a refund, please contact Allianz at 866-909-4120 or submit a ticket at https://www.eventticketprotection.com/allianzticket/. We also request you send a message to xperience@yourmembership.com to let us know you will not be attending.

More about Xperience 2017

Years ago, YourMembership invited their customers to come together annually to share ideas and best practices for using our technology solutions. Attendees found the topics to be valuable and relevant, and encouraged YM to open the conference to anyone within the association industry looking to explore new concepts and reach new heights. What started as a conference for YM customers has grown into Xperience—A Conference for Everyone.


Questions? Feel free to contact us. We are more than happy to help. 


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